Insights

Notes from the program.

What we learn running cohorts, written for founders deciding what to build next.

Writing

Published and planned.

Everything published lives on Medium.

Figures being reviewed on a laptop

Token economics before the token

Why the model should be designed around usage, and the three questions to answer before any supply schedule.

A product analytics dashboard on a screen

The first thousand users who are not in crypto

Onboarding, wallets and fees: where new users drop off and what the best cohort companies did about it.

A founder answering questions from investors across a table

What investors ask at pitch day

The questions that came up most, and what the answers that worked had in common.

A team in a working session around a long table

Lessons from cohort one

Seven companies, twelve weeks. What held up, what we changed, and what two companies that wound down taught us.

Financial documents and a calculator on a desk

Real-world assets, without the hype

Where on-chain settlement genuinely beats the existing process, and where it does not yet.

Follow along

Where we post.

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